Urban Decay Born To Run Palettes ||First Impressions, Product Review & Makeup Look

Hey Guys,

I hope you’re doing well? I did a bad thing… I spent £30+ on the new Urban Decay Born To Run palette – the worst part is I have no regrets. This has been filling my IG timeline and YouTube subscription box since the day it was released, and for good reason. It really is a stunning palette visually, the shade variety is quite impressive but do I think this was worth the Highend price tag? Well I thought I’d post a full review, including an eye look and tell you guys how to save yourselves so money!

This was kind of an impulse buy, I knew I wanted it but didn’t expect myself to be holding it in my hands this of Christmas. I saw that were doing 15% off and free next day delivery so I took it as a sign and punched in my card details quicker than you can blend out transition shades. To use this discount code for yourself you can use Welcome15 or if this isn’t your first order contact me as I have a one time use code I’m happy to give away – first come first serves on this!

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When I received my parcel I held my breath as I opened it, the cardboard sleeve it arrived it didn’t have any protection nor did the external packaging. A few shades had let off a little fall out which stuck to the palette but surprisingly non were cracked. PHEW. The cardboard sleeve the palette itself comes it seems a little poorly designed, as you can see on the left of my picture the tape securing the product inside ripped the packaging as I took it off. This really isn’t a big deal as it’s not the product itself but for such a Highend brand I was a little surprised.

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The packing of the product itself is stunning! A few reviews I’ve read described it as cheesy but I’m bored of the minimalist packaging that usually accompanies Highend palettes. I adore travelling (99 days until my Barcelona trip!!) and so this packaging really appeals to me, honestly I think it’s so fun and innovative of Urban Decay to design a palette this way.

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The shades are so so important in a palette because at the end of the day that is obviously what the consumer is buying into. Urban Decay market this as ‘Any Look. Anytime. Anywhere.’ palette that is supposedly perfect for traveling because it has everything. Well with 21 shades that seems a little exaggerated but there definitely is a greater shade range than in most palettes of this size. The palette consists of 15 shimmers and 6 mattes, personally I’d have liked a few more matte shades particularly as there is such a wide colour range of shimmer shadows that more transition shades with varying undertones would be appreciated. Furthermore the palette has a large mirror which is actually very useful for traveling, I’m sure you can all relate to trying to do your full face with a compact mirror.

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Genuinely feel like my swatching abilities have improved so much lately.  As with any palette it’s important to remember that arm swatches doesn’t always reflect the quality of the shadows on the eyes but it’s still a pretty way to show of the colours and pigmentation. I noticed as I was swatching that the vertical trio’s are laid out perfectly to give you eye look inspiration – which is very aesthetic – and in my opinion makes the bolder shades look less daunting! In all honestly, these didn’t swatch significantly better than a drugstore palette, the pigmentation is vertically identical the products I’ve tried from Revolution. The shimmers are more pigmented than the mattes, which is perfectly common but what sets the quality apart from Drugstore equivalents is the smoothness of the formula, these shades feel buttery and don’t clump up when swatched.

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This is the first eye look I created using the palette, it combines the spotlight skilled used in my Colourpop Yes Please tutorial and uses shades I wasn’t fully confident playing with. Overall, this isn’t my best work but that is not at all the fault of the shadows, in fact these worked incredibly well! The shadows blended beautifully and were that perfect balance of pigmented but not crazy to try and work with. Just like with the swatches the shadows applied smoothly to my lids with both a brush and my finger.

To conclude this palette has some minor flaws however non of which effect the actual quality of the product. I’d have appreciated a few more mattes personally but I do still think I can create enough unique looks with just this palette alone which I guess does make it ideal for travelling just as UD marketed. If you like the shades in this palette and are willing to spend £39.50 (or £33 with discount code Welcome15) then this will not disappoint you. However, in theory I would have liked to see this in person before purchasing because some of the shades are darker than I had initially expected.


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11 thoughts on “Urban Decay Born To Run Palettes ||First Impressions, Product Review & Makeup Look

  1. That packaging is so beautiful!! I love the idea of all the travel photos, so cute! I definitely agree though, probably could do with some more matte shades rather than so many shimmers, but I might have to get my hands on one! Great review x

    Liked by 1 person

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